essays on american marketing association

Implications in Supermarkets Example For Free Introduction In hypercompetitive industries (D'Aveni 2010) such as characterised by the present UK supermarket retail sector where competitive rules are changing fast with disruptive business models from new entrants like Aldi and Lidl (Savage 2014) continuing to pressure the market... [ view article ]

Tag:American Marketing Associationbusiness modelhypercompetitive industr

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