Tag Archive: airlines

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China Airlines Marketing Strategy

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Marketing Strategy China Airlines on Guam CASE SYNOPSIS: This is a case study about how a foreign carrier, China Airlines, adapts it strategy competing in the Guam-based airline industry. The case traces the company’s history on Guam from setting up... [ view article ]

2083 words | 6 pages

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American Airlines Dynamic Pricing

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EXECUTIVE SUMMARY Revenue management is a proven technique to help service industries maximize revenue. It involves management of inventory and distribution channels and prices to maximize profits over the long run. Simply stating the technique involves selling the right product... [ view article ]

2239 words | 7 pages

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Rapid Rewards at Southwest Airlines

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1. In my opinion, Southwest should not save low-numbered boarding cards for its most frequent fliers. First of all, that would go against the idea of having simplicity in its operations systems. If Southwest reserved their low number boarding cards... [ view article ]

1795 words | 5 pages

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Airlines Strategy Analysis

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A CASE STUDY OF DELTA AIRLINES Creative Media Services Research Team: Todd Beals, Matt Tucker, Mary Vick 12/02/03 Mission – to be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost carriers... [ view article ]

6008 words | 20 pages

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Byrne and Frew vs. Australian Airlines

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CONTRACT LAW 1 Name: Professor: Course Code: Date of Submission: Paper Outline: Introduction………………………………………………………….3 What is contract law? Macaulay and Macneil on contracts Relational contract theory Purpose of the paper Case law of Byrne and Frew…………..……….………………………3 Concept of implied Terms and... [ view article ]

2121 words | 7 pages

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Airlines Customer

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AAA Auto Club South Problem Statement Classic Airlines needs to focus on the opportunities available to them in order to increase profits and sales through a new and improved customer rewards program. By performing an environmental analysis, using the SWOTT,... [ view article ]

1619 words | 5 pages