A BRYANT HOMES CASE STUDY 1
The hard system approach can answer both qualitative and quantitative approach. Hard systems are totally hard in nature. This approach can produce clear solutions to problems (Tutor2u.net, 2014). In Bryan Homes case, hard approach is used as the company build a specialized sales system be setting up a website that allows floor plans, roomâ€™s selection to name a few. There were also virtual walks for the houses. The problem that Bryan Homes faced was communication problem. Communication was poor between regional offices and branch offices. It needs a more efficient and streamlined system that can provide efficiency to the business. . Today every organization is looking to do marketing of its products to generate sales. The competition is huge in the market. In order to compete, organizations have to work really hard to bring fruitful results to the organization. There are two market approaches available to choose from. One is direct marketing approach and the other one is Indirect Check / Audit Systems should be used to monitor the performance at the business model at each and every level. It can identify the errors promptly. These strategies will help to cater the customers effectively. Bryan Homes has developed intranet for accurate flow of information through sales center. Thirteen regional offices along with one hundred twenty housing developments will be connected. The website aims to help the customers in every possible way. They are providing filtering facility to customers to make best choices. The company is following a direct approach for selling their products. They were a giving a precise information of their products to customers. Bryan Homes also developed CDS known as, Bryant Homes product portfolio. They were digital portfolios that aimed to guide the customers through the help of digital brochure. The customer can view the room from every zone they desire. They give the customers 3D view of the whole home. The company did massive advertising to increase sales. They are working hard to provide superior customer service. Lastly, Bryan Homes can do SWOT analysis. It will help him in analyzing the strengths, weakness, threats and opportunities. This will be used to reflect the internal and external elements in the company. This information will be used to meet organization goals and performance. The company can use its strengths to overcome the threats and weakness. Company will try to eliminate its weakness with the help of its employees. 2
Soft system approaches is used in organizations to tackle messy situations. With the use of soft approach, the organization can deal the problems easily. There are seven stages of SSM that the organization needs to implement. SSM can bring one final solution for the problem (Answers.com, 2014) that is faced by the company.
We are implementing seven stages of SSM approach on Bryant Homes for evaluating their marketing strategy. Stage 1- the situation is problematicâ€“ Unstructured
Bryant Homes is one of the biggest names in the real estate industry. The company has thousands of installed computers to stay in touch with customers. Its set up is huge and approximately thousands of computers are installed for maintain effective communication between branches and regional head offices. It also has online and offline systems. All these system are used to increase the efficiency of the business. However company is still doing everything to increase customer satisfaction. Customer is still unaware of customer likes and preferences. This issue is unstructured because customer taste and preferences change with the passage of time. Today, customers demand quality and quality service. They want to be satisfied fully before purchasing any product. Moreover, the company has to also focus on its employees to increase profit for the organization. Employees are biggest asset of any organization. The company must work to meet intrinsic needs of customers. Moreover Bryant Homes have to develop strong flow of information between its 13 regional offices and 120 housing developments. The flow of information must be error free and accurate. The system must be protected from external influence as well as internally. The system also requires security and must be protected from all sorts of dangers. The system must give employees to publish announcements, news, personal information and vacancies easily. To sum up, Bryant homes need an effective system than can allow the circulation of data easily. The system must be efficient in dealing with customers requests through all modes. It must be upgraded with the passage of time. The company must create a website that has all features of E commerce and has high quality 3D graphic to capture customerâ€™s attention.
Stage 1: Rich picture
Our analysis has shown that Bryant Homes need a strong internet and intranet system that can boost the business process at every department in the organization. The system will provide strong connection between each and every department (Armson et al 2005). The server will provide all essential information to the departments. You can access data and other relevant information easily. Questionnaires and surveys can help the organization to know about their needs or any problems they are facing. For customers, you can also use soft and hard system approaches to know their likes and preferences.
Stage 3: Relevant system with Root Definition:
The root definition can easily identify IT structure of the company. The system should ensure quality to increase sales. Customers demand quality otherwise they will look for other option. Therefore, the system should advertize the brand and promote the brand efficiently. This will improve customer satisfaction. The system will meet the customer demands by allowing them to search the products of their choice. The Bryant Homes aims to create effective cheap communication system that will ease the employees as well as customers through internet.
C â€œcustomers of the systemâ€: consumers are interested to buy the properties of Bryant Homes through website or product portfolio. Customers use these medium to connect with company. A â€œactorsâ€ The employees of Bryant Homes such as Mangers, professionals, subordinates etc. T â€œTransformation processâ€ A good IT structure will increase the productivity of the business. It will enhance communication system of the company. W â€œworld-viewâ€ Customer service must be enhanced to gain competitive advantage. O â€œownerâ€ Bryant Homes. E â€œenvironmental constraintsâ€ IT structure of the company must be improved. All systems must be improved including internet, intranet and website.
Stage 3: Conceptual model
Stage 4: Thorough analysis of stage three & stage two
- Conceptual model
Evaluating Bryant Homes Compare your conceptual model with real world
The company must immediately fulfill the intrinsic as well as extrinsic needs of its employees. Solution
Develop internet and intranet communication system in the organization Take action to implement the changes
All branches must be interring link through sales centers with servers.
- Conceptual model
Departments must establish inter link Compare your conceptual model with real world
All departments must focus on to reduce miscommunication between departments. Solution
An efficient internal sales system will minimize all sorts of errors. Take action to implement the changes
The system will give information to head office timely.
- Conceptual model
A system that can identify the pros and cons of IT structure Compare your conceptual model with real world
Employees must be satisfied through both offline and online modes. Solution
An internal sales system is required to guarantee efficient flow of data. Take action to implement the changes
Bryant Homes will have all the information for dealing the customers efficiently. It will get to know about the demands of customers.
- Conceptual model
Upgrade Bryant Homes website Compare your conceptual model with real world
The website must be up to date. It must link the central database. The website must also provide superior service for foreigners. Solution
The website must keep graphics small to ensure maximum downloading. Customerâ€™s time must not be wasted at any cost. Take action to implement the changes
The consumer must be allowed to filter his choice through mentioning his location and property needs. The company has tried to increase efficiency and performance of the business. All this strategies will help to cater the customers effectively. 3
The company can improve its performance through â€œBusiness Intelligenceâ€
. BI tools are very effective and can bring positive results in the organization. The company should adopt quality and control procedures to make sure quality standards are met at each and every business level. The creative problem solving is another important tool for the organization. This approach provides training tools to help individuals and groups. This approach make use of checklist for defang messy situation. It also includes six stages for dealing the situation. This approach will easily solve all sorts of problems. There are many techniques are included in the model of creative system like breaking techniques, stretching techniques and preserving techniques. â€œSynecticsâ€ is also a very effective stimulation program. It requires analogies for the processing of the program. It also follows the brainstorming technique of SSM approach. References: